Years ago, someone signed me up for a 10K. Against my better judgment, I decided to train for it.

I’d never been much of a runner, but decided to take it seriously. A part of me wanted to see what I could accomplish if I really gave it everything.

And so it began. I started running every day. No exceptions. Long runs. Tempo runs. Sprints. Hills. You name it.

I dialed in my diet. Got eight hours of sleep. Even tried an ice bath. I wouldn't recommend it. Point is, I was training like a man possessed, counting down the days until the race.

Well, that’s me crossing the finish line. And if you look closely, I’m just behind the guy who did it in sandals.

I did not buy the picture.

Brands:

Frank’s RedHot, Intel,

Applebee’s, Puffs, Charmin,

Kroger, Dick’s Sporting Goods,

Mazda, all detergent, Icy Hot, Bounty,

Nutella, Gold Bond, BJ’s Wholesale Club

Agencies:

Saatchi & Saatchi: New York

VMLY&R: Kansas City

DDB: New York

Terri & Sandy: New York

Grey: New York